EMBEDDED FINANCE: HOW NON-FINANCIAL COMPANIES ARE SHAPING THE FUTURE OF FINANCIAL SERVICES
DOI:
https://doi.org/10.46243/jst.2025.v10.i02.pp23-38Keywords:
Consumer accessibility,, embedded finance, Competition,, non-financial businesses,, Regulatory complianceAbstract
This research investigates the integration of embedded finance solutions into non-financial firms,
as well as the influence on customer accessibility and service delivery. This also explores the
way regulatory compliance ensures consumer trust and successful integrations. Non-financial
businesses can use strategic partnerships wherein financial institutions and technology
companies develop efficient financial ecosystems. The future of Embedded Finance is standing
on strategic partnership bases that will seamlessly work for financial experiences of the end-
consumer.
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