Leveraging AI-Driven Sales Intelligence to Revolutionize CRM Forecasting with Predictive Analytics
DOI:
https://doi.org/10.46243/jst.2025.v10.i05.pp29-37Keywords:
CRM systems,, AI-powered sales intelligence, predictive analytics,, personalization, customer engagement, forecasting accuracy,, decision-making, sales strategies,, business outcomes, data-driven insights.Abstract
The focus of this research is to study the results of the use of AI enabled sales intelligence and predictive analytics on
CRM systems. The combination of AI and CRM makes CM forecasting more accurate and productive through
prediction of future trends based on customer data analysis. Predictive analytics provides data-driven insights that help
optimize sales tactics and decision-making processes. Customer interaction and personalization in CRM systems
become more open to strong connections in the time of AI is included. Updates are available continuously and data
runs into the AI models in real time. The results confirm the great enhancement of CRM performance and company
outcomes provided by AI. The importance of future research is in further refining methodology to create CRM based
on the needs of specific industries for optimal results.
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