Exploring the Convergence of Virtual and Physical Shopping Experiences in the Metaverse and Omnichannel Retail Through AI and Immersive Technologies
DOI:
https://doi.org/10.46243/jst.2025.v10.i06.pp13-19Keywords:
Metaverse, Immersive Technologies,Abstract
The integration of augmented reality, virtual reality, and virtual environment in retail sites. It looks into
how virtual and augmented reality and along with the aids, intervention, and integration of AI, in analyzed to determine
how they increase consumers’ engagement and satisfaction as well as the efficiency of operations. The research
focuses on the emerging trends, issues, and prospects of deploying such technologies in retail. About current trends
and future development, it discusses ways in which the Metaverse might be useful for the realization of new, effective
retail strategies.
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